Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today the name change of industry leading development studio Irrational Games to 2K Boston and 2K Australia. Headquartered in Boston, Massachusetts and with offices in Canberra, Australia, Irrational Games is an internationally renowned developer of story-driven, genre-defining games with award-winning hits like System Shock 2, Freedom Force, Tribes: Vengeance, and SWAT 4.

“Irrational Games is widely recognized as one of the most innovative development studios in the world,” said Christoph Hartmann, President of 2K

Indeed! So why remove the 'recognised' part for a unimaginative name? What a shame.