Spong have a brand new interview with Irrational's Ken Levine!

SPOnG: Another striking aspect is the Art Deco visual theme. Presumably you had that from the word go – where did it come from?

Ken Levine: Well, actually, it wasn’t from the word go – it took a while for us to get there. A few months before E3 last year, we did a prototype, and I brought it to my new corporate masters at Take 2 and I showed it to them, and they asked me what did I think. I said: “I think it’s terrible actually, and we need to start over.” The great thing about having a company like Take 2 is that they said: “OK, go ahead and start over.”